Charm•ing


Charm•ing creates nostalgic and totally customized jewelry! Small tokens and trinkets sent in by customers are turned into one-of-a-kind wearables that work like a charm. The logo and patterning are centered around the wishbone, an object discarded by some, but treasured by others. Mirroring the message of Charm•ing itself, the wishbone is proof that something small and simple can act as a symbol of hope, luck, and a promising future.
✷ Illustration
✷ Packaging
✷ Brand identity



Packaging + Insert




Packaging + Insert Details






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