Nugget Ambassadors

In 2025, I set the visual direction and designed all necessary collateral for the debut of the Nugget Ambassador program. I applied the palette and illustration style to a variety of deliverables for our welcome kit: keychains, stickers, slide decks, patches... even custom cookies!

The theming was pulled what we call “core Nuggety” — classic elements and styling that are key to our brand. I sampled colors that reflect current and retired product releases to speak to superfans and Nugget historians. I also utilized design staples like bubble typefaces, rounded corners, and dashed/‘stitch’ details to create something distinct and instantly recognizable to customers.