Nugget: Chunk™

For the launch of Nugget’s second ever product, we created a distinct visual identity that could introduce our audience to the world’s first Play Ottoman. The logo and design language needed to be unique to Chunk — while also having the flexibility to eventually transition into something more aligned with our core brand, fitting into the visual style of the existing “Nuggetverse.”

I designed the Chunk logo, product packaging and insert, and overall visual design language for the campaign. In addition, I collaborated with members of Nugget’s amazing Creative Services team on a variety of deliverables for launch (paid media, photo retouching, video graphics, email marketing, social content, event signage and swag, and more) providing design direction and creative feedback.

✷ Design Direction

✷ Logo Design
✷ Print and Packaging
✷ Digital advertising and organic social
✷ Illustration
✷ Illustration/Design for motion

Creative Direction: Jennifer Barclay, Betsy Matz
Lead Designer: Rachel Morris

Announcement Video

An introduction to the Play Ottoman. Animation by Alesis Heaps.

Creative Direction: Jennifer Barclay, Betsy Matz
Design and Illustration: Rachel Morris
Animation: Alesis Heaps / Amotion Design
Art Direction/Production: Mackenzie Henry, Ana Amaya

Logo and Packaging

I worked directly with our CEO and packaging suppliers to create Chunk’s “Big Orange Box” design, a perfect pair with original Nugget box. I then collaborated with our Marketing and Customer experience teams on a 5x7” informational insert card — See below!