Nugget: Licensing Promo Graphics

Below are a few samples of graphics and pitched concepts I contributed for Nugget’s collaborations with Crayola, BBC, Disney and Pixar, World of Eric Carle, Sesame Street, and Ms Rachel. I worked with illustrations found within our partner’s brand libraries and assets from the surface patterns themselves to create suites of promotional artwork. I also led the design team and established the visual direction on the graphics side. Below are designs that I personally contributed to the campaigns.

✷ Design direction
✷ Digital advertising and organic social
✷ Landing page layout

Creative Direction: Jennifer Barclay, Betsy Matz

Design Direction, Lead Designer: Rachel Morris
Copywriting: Ann Colwell, Phillip Jones

Crayola x Nugget

Design direction and final deliverables I created for Crayola x Nugget, released for both Nugget and Chunk. Final deliverables included paid media, owned social, and email newsletters. I was also involved in surface pattern concept and development pattern for this release. The driving inspiration for the campaign visuals was Crayola’s classic yellow and green packaging.

Paid Ads

Sample advertisements run on Facebook, Instagram Stories + Reels.

Bluey x Nugget

Design direction for Bluey x Nugget, taking inspiration from the playfully-patterned cushion in our classic double-brushed microsuede fabric. Final deliverables included paid media, owned social, influencer collateral, and email newsletters.

Paid Ads

Sample advertisements run on Facebook, Instagram Stories + Reels.

Disney and Pixar Collection

Nugget’s Disney and Pixar Collection featured three unique Nuggets inspired by Monsters, Inc., Toy Story, and Coco.

The goal was creating graphics that can feature all three products at once, while still appearing cohesive, imaginative, and true to both Nugget and Pixar’s style and aesthetics.

Early Concepts - Toy Story + Monsters Social

A selection of teaser concepts/ideation I created and presented for Nugget’s Instagram page!

Carousel Explorations

Concepts for how to reveal the collaboration though an Instagram carousel. The graphics on the right were ultimately chosen for the announcement (to keep the product designs under wraps for just a bit longer!)

Promo Emails

A selection of emails I created for this launch.

A gif rotates through the collection, so each product gets its chance to shine. We went with a deep blue and a soft blue/gray as background options for the bright, vivid colors of the Nuggets and Disney’s line art design assets to pop against.

Nugget x World of Eric Carle

Work for The Very Hungry Caterpillar Nugget — a collaboration celebrating creativity, art, and curiosity for kids. 

Landing Graphics

Graphics that guided the visuals for the promotional campaign. Utilizing pencil illustrations from the fabric pattern and the WEC asset library, the goal was to immerse kids (and their Nugget) in the World of Eric Carle. Natural and organic colors and paper textures tie the full campaign together.

Nugget x Sesame Street

Nugget created two Sesame Street-inspired play couches: The Elmo Nugget and The Cookie Monster Nugget!

As design lead, I worked on the wordmark for the Cookie Monster Nugget, as well as the product patterns and landing page for both Elmo and Cookie. See more details on the work I contributed during pattern development here.

Nugget x Ms. Rachel

“A vibrant pattern of familiar sing-along fun from Ms. Rachel, in double-brushed microsuede.”

Layouts and promotional materials designed with art provided by the Ms. Rachel team. Colors, shape, and story from our original print were pulled into graphics featured on paid and owned channels.

Promo Emails