Nugget: Collections/Campaigns

At Nugget, the Design Team is tasked with creating design languages for various marketing campaigns. My role was to establish the visual identity and art direct/lead the Designer/Illustrators in the creation of assets for internal events, paid media, newsletters, packaging, and our website. Below are samples of graphics that I contributed to these visual campaigns.

Learn more about how I lead Nugget’s Illustration/Visual Brand Refresh here!

Magical Mystery Clue Hunt

“Your mission is to gather the clues, and collaborate with other Nuggeteers to reveal which fan-favorite (with a twist) we’ll be releasing next as a limited drop.”

Graphics and illustration by me, animation by the talented folks at Poolbar Studio.

Coastal Collection

“Inspired by the sand and the sea, these double-brushed neutrals are where effortless design meets playtime.”

Nugget’s Coastal Collection launched in March of 2023, featuring two new colors: Surfside and Dunebuggy! Below are a handful of designs I contributed for this campaign.

Coastal Logos

Heading into this release, the Creative Services team knew we’d need to create stamp-style emblems for use in emails, in paid ads, and on top of photography. After several iterations, we landed on two centered and visually balanced emblems, formatted as stickers you could see on skateboards or around the boardwalk.

Influencer Kits

Below: A printed postcard and box packaging for a kit sent out to Nugget’s influencer partners! This was created to generate excitement and spread the word about Nugget’s latest release. Contents included in the kit were curated by Creative Production Coordinator Ana Amaya.

Nuggeteer/10th Year

Designs celebrating Nugget’s 10th year in business, as well as the release of our commemorative edition orange play couch, Nuggeteer! The “10th year!” logo was provided by Dash Studio during our animation collaboration for this campaign.