Nugget: Collections/Campaigns

At Nugget, the Design Team is tasked with creating design languages for various marketing campaigns. My role was to establish the visual identity and art direct/lead our designers and illustrators in the creation of assets for internal events, paid media, newsletters, packaging, and our website. Below are samples of graphics that I contributed to these visual campaigns.

Learn more about how I lead Nugget’s Illustration/Visual Brand Refresh here!

✷ Campaign
✷ Design direction
✷ Digital advertising and organic social
✷ Landing page layout
✷ Illustration

Magical Mystery Clue Hunt

“Your mission is to gather the clues, and collaborate with other Nuggeteers to reveal which fan-favorite (with a twist) we’ll be releasing next as a limited drop.”

Design and illustration by Rachel Morris
Animation by Poolbar Studio and Bronwen Nemaric

Initial Drafts

Final Design Language

Email Designs

Printed Clue Inserts

Extras

Coastal Collection

“Inspired by the sand and the sea, these double-brushed neutrals are where effortless design meets playtime.”

Nugget’s Coastal Collection launched in March of 2023, featuring two new colors: Surfside and Dunebuggy! Below are a handful of designs I contributed for this campaign.

Coastal Logos

Heading into this release, the Creative Services team knew we’d need to create stamp-style emblems for use in emails, in paid ads, and on top of photography. After several iterations, we landed on two centered and visually balanced emblems, formatted as stickers you could see on skateboards or around the boardwalk.

Email Designs

Social

Influencer Kits

Below: A printed postcard and box packaging for a kit sent out to Nugget’s influencer partners! This was created to generate excitement and spread the word about Nugget’s latest release. Contents included in the kit were curated by Creative Production Coordinator Ana Amaya.

Y’all Means All

Sticker designs and spot illustrations drawn for Nugget’s Pride Month campaign, Y’all Means All. We partnered with the amazing folks at Campaign for Southern Equality, sharing resources and fundraising through the Cover Club program!

These illustrations were used in sticker sheets and printed inserts included in all Nugget boxes throughout the month of June. I developed the graphics and visual direction for this campaign, which featured hard drop shadows, a modern rainbow palette of poppy primaries, and a dash of 70s flair for the main wordmark.