Nugget: Illustration/Design

Part of my role as Design Manager at Nugget has been the solo project of developing our visual brand guidelines — including shaping the illustration style and training new team members on how to execute it. Vector illustration is at the heart of Nugget’s visual system, internally and externally. Over the years I’ve loved creating vector art for the company website, social channels, employee apparel, printed collateral, paid ads, and more.

Several of these drawings feature Nuggety Regular, the font I designed specifically for use within illustrations.

Blog Feature Illustrations

Select illustrations from the Nugget blog, AKA the Notebook ︎

2021: A Year in Numbers

“It was a banner year over at Nugget!” Illustrations for a blog of annual highlights

Read the full blog here! 

New Release Illustrations

A few illustrations and email design layouts I created for Nugget’s new color releases.

Y’all Means All Stickers

Sticker designs drawn for Nugget’s Pride Month campaign, Y’all Means All. We partnered with the amazing folks at Campaign for Southern Equality, sharing resources and fundraising through the Cover Club program!

These illustrations were used in sticker sheets and printed inserts included in all Nugget boxes throughout the month of June.

Design Exercises

As Design Manager, I’ve assigned simple monthly drawing prompts to our team of illustrators. This was started with the intention to further unify our work while still allowing us to flex our creativity — thinking about how we can each interpret regular objects into something distinctly “Nuggety.” We’ve continued these exercises as the team has found it to be a great way to express one of our four company values: Just For Fun. Below are some of my contributions!

Ex. Prompts ︎

• “Everyone draws from the same reference photo!”
• “Create a blog divider based on a randomly generated word.”
  
• “Draw your lunch, Nugget-style.”
• “Simplify a complex object: a typewriter!”
• “Draw a painter’s easel. What’s being painted?”
  
• “Re-draw an old illustration of yours — how can you improve it?”
• “Illustrate yourself as a Nuggety Gingerbread Person! Don't forget any edible accessories that make you, well, YOU.”