50 States of Play
“Nugget®, tonies®, MAGNA-TILES®, and Once Upon A Farm™ have teamed up to make the start of the school year special for teachers across the United States.”
Branding created for the 50 States of Play giveaway, created and pitched within a timeline of 2 days. This giveaway was hosted by Nugget in collaboration with 3 amazing partners, with art and photography developed by our in-house Creative Services Team.
✷ Design Direction
✷ Logo Design
✷ Digital advertising and organic social
✷ Illustration
Lead Designer: Rachel Morris
Photography: Ana Amaya, Mackenzie Henry, Betsy Matz
✷ Logo Design
✷ Digital advertising and organic social
✷ Illustration
Lead Designer: Rachel Morris
Photography: Ana Amaya, Mackenzie Henry, Betsy Matz
Promotional Graphics + Illustrations
Small promo graphics and product illustrations provided to our partners. Scribbles, bright primary colors (with a Nuggety twist), and soft shapes guided the visual style for this campaign. I referenced marble notebooks to create the patterning seen throughout the promotional graphics!
The illustrations are bold and simplified while still remaining recognizable as the products from the four participating brands.
Instagram Stories + Backgrounds
Emails + IG Announcements
Our official announcement email, as well as our giveaway entry confirmation email sent to participants.
